{"id":30604,"date":"2017-01-02T11:13:27","date_gmt":"2017-01-02T13:13:27","guid":{"rendered":"https:\/\/myabcm.com\/?p=30604"},"modified":"2022-03-29T13:55:41","modified_gmt":"2022-03-29T16:55:41","slug":"comprendre-la-difference-entre-rentabilite-et-taux-de-rendement","status":"publish","type":"post","link":"https:\/\/myabcm.com\/fr\/comprendre-la-difference-entre-rentabilite-et-taux-de-rendement\/","title":{"rendered":"Comprendre la diff\u00e9rence entre rentabilit\u00e9 et taux de rendement"},"content":{"rendered":"

Tout dirigeant cherche \u00e0 gagner de l\u2019argent en cr\u00e9ant une entreprise.<\/p>\n

C\u2019est \u00e9vident. Les termes rentabilit\u00e9 et taux de rendement sont souvent pris pour des synonymes. Mais le sont-ils vraiment? La r\u00e9ponse est non.<\/p>\n

Il est essentiel que les d\u00e9partements de gestion et de finance d\u2019une entreprise comprennent parfaitement la diff\u00e9rence entre ces deux concepts et qu\u2019ils signifient deux choses diff\u00e9rentes. Si vous souhaitez en savoir plus sur le sujet, lisez cet article et d\u00e9barrassez-vous de vos doutes une bonne fois pour toutes!<\/p>\n

 <\/p>\n

A propos de la rentabilit\u00e9<\/strong><\/h2>\n

La rentabilit\u00e9 d\u2019une entreprise concerne ses b\u00e9n\u00e9fices. Ou en d\u2019autres termes, une activit\u00e9 est consid\u00e9r\u00e9e rentable en fonction de la relation entre son b\u00e9n\u00e9fice net et le total de ses revenus.<\/p>\n

La formule de base pour calculer la rentabilit\u00e9 d\u2019une entreprise est la suivante:<\/p>\n

Rentabilit\u00e9 = B\u00e9n\u00e9fice net x 100 \u00f7 Revenu total<\/p>\n

Souvenez-vous que le b\u00e9n\u00e9fice net est le b\u00e9n\u00e9fice total d\u2019une entreprise apr\u00e8s avoir soustrait les d\u00e9penses et le revenu total est le montant total d\u2019argent re\u00e7u. La rentabilit\u00e9 est un indicateur d\u2019efficacit\u00e9 op\u00e9rationnelle dont le r\u00e9sultat est sous forme de pourcentage.<\/p>\n

 <\/p>\n

A propos du taux de rendement<\/strong><\/h2>\n

Le taux de rendement d\u2019autre part est la capacit\u00e9 d\u2019une entreprise \u00e0 g\u00e9n\u00e9rer des revenus. Contrairement au b\u00e9n\u00e9fice, qui traite les b\u00e9n\u00e9fices que l\u2019entreprise a d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9, cet indicateur se rapporte aux investissements dans les produits. En d\u2019autres termes, cela concerne la capacit\u00e9 d\u2019une entreprise \u00e0 g\u00e9n\u00e9rer un b\u00e9n\u00e9fice en investissant dans un produit donn\u00e9.<\/p>\n

Donc, pour d\u00e9couvrir le taux de rendement d\u2019un produit, vous devez analyser ses ventes pass\u00e9es. Si l\u2019investissement r\u00e9alis\u00e9 est inf\u00e9rieur aux revenus g\u00e9n\u00e9r\u00e9s par ses ventes, alors on consid\u00e8re qu\u2019il a un taux de rendement positif. Et pour qu\u2019une activit\u00e9 ait un taux de rendement positif, il faut que les revenus soient sup\u00e9rieurs au total des co\u00fbts fixes et autre d\u00e9penses.<\/p>\n

Cet indicateur est \u00e9galement sous forme de pourcentage. On calcule le taux de rendement comme suit:<\/p>\n

Taux de rendement = B\u00e9n\u00e9fice net x 100 \u00f7 Investissement<\/p>\n

 <\/p>\n

En pratique, comprendre la diff\u00e9rence<\/strong><\/h2>\n

Cependant, le probl\u00e8me principal avec la confusion entre ces deux concepts est le fait que rentabilit\u00e9 et un taux de rendement positif ne vont pas n\u00e9cessairement ensemble. Les entreprises rentables n\u2019ont pas toujours un taux de rendement positif et vice-versa.<\/p>\n

Par exemple: beaucoup pensent qu\u2019un grand nombre de ventes implique automatiquement que la marchandise en question est rentable et a un taux de rendement positif. C\u2019est une erreur: m\u00eame si le produit a un taux de rendement positif, \u00e9tant donn\u00e9 qu\u2019il n\u2019est pas stock\u00e9 longtemps, il ne sera pas n\u00e9cessairement rentable.<\/p>\n

C\u2019est parce que le b\u00e9n\u00e9fice prend en compte le prix du produit. Dans ce cas, si le prix est inf\u00e9rieur au prix du march\u00e9, il y aura naturellement plus de ventes que les concurrents. Toutefois, si ce prix est bien en-dessous du prix id\u00e9al, contrairement aux d\u00e9penses de l\u2019entreprise, il ne g\u00e9n\u00e9rera pas de b\u00e9n\u00e9fice. Le produit aura un taux de rendement positif mais ne sera pas rentable.<\/p>\n

A l\u2019issue de cette lecture, vous comprenez l\u2019importance de consid\u00e9rer \u00e0 la fois la rentabilit\u00e9 et le taux de rendement de votre entreprise pour savoir o\u00f9 et comment investir. Ne prendre en compte que l\u2019un de ces \u00e9l\u00e9ments peut \u00eatre fatal pour le budget de votre entreprise et faire la confusion entre ces deux concepts peut cacher de s\u00e9rieux probl\u00e8me pour votre activit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tout dirigeant cherche \u00e0 gagner de l\u2019argent en cr\u00e9ant une entreprise. C\u2019est \u00e9vident. Les termes rentabilit\u00e9 et taux de rendement sont souvent pris pour des synonymes. Mais le sont-ils vraiment? La r\u00e9ponse est non. Il est essentiel que les d\u00e9partements de gestion et de finance d\u2019une entreprise comprennent parfaitement la diff\u00e9rence entre ces deux concepts […]<\/p>\n","protected":false},"author":15,"featured_media":30605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[3566],"tags":[3596,3581,3594,3595],"class_list":["post-30604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profitabilite","tag-profitability-fr","tag-rentabilite","tag-rentabilite-et-taux-de-rendement","tag-taux-de-rendement"],"acf":[],"yoast_head":"\nComprendre la diff\u00e9rence entre rentabilit\u00e9 et taux de rendement - MyABCM<\/title>\n<meta name=\"description\" content=\"The terms profitability and rate of return and often considered synonymous by entrepreneurs and businessmen. But are they really? 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