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Present in the most diverse segments of the market, data analysis is a procedure that has revolutionized modern society. In short, it consists of using technology to process large volumes of information in a few seconds and generate relevant insights for strategic decision-making.

As the public sector has also been following the current process of digital transformation, modernizing its channels of communication with the audience, and carrying out operational processes, data analysis cannot be left out of companies linked to government agencies.

Therefore, we’ve prepared this post so that you understand the importance of data analysis for public services. Read the article to learn more about this topic!

What is the importance of data analysis for public services?

If you follow the technological trends for the corporate world, you may have noticed how the integration of company departments – using CRMs and ERPs – has gone from being a mere whim of entrepreneurs with a “modern view” to being a competitive “requirement”.

This is because eliminating communication noise and integrating all information sources in a single digital environment leads to cost reduction and boosted productivity, while also improving the data analysis. And these same principles apply to institutions that provide public services.

Let’s say the Municipal Department of Education wants to organize a cultural tour with public school students. To do so, it must make a formal request to the Municipal Department of Culture and the Municipal Department of Finance.

Without the use of technology capable of integrating communication and data in a single system, this process would be highly bureaucratic, time-consuming, and susceptible to several errors. Now, with innovative technological solutions, both the communication and the data analysis in the public sector are improved.

How can choosing a technological tool help in data analysis in the public sector?

The first step in choosing a public management system is to make sure that the software provider has enough credibility and experience to offer transparent and effective solutions, both for employees working in the sector and for citizens.

It is very important that this system is equipped with resources that allow, for example, the availability of information about expenses, the integration of departments and, of course, data analysis to improve strategic decision-making.

Another point to be considered is the tool’s ability to use data intelligently through Big Data, as this area of knowledge provides a series of benefits, such as:

As you could see, data analysis is already a reality in organizations of different sizes and market segments, which has led utilities to invest in the modernization of processes as well. We also showed you how to choose a technological tool for the public sector.

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Every company, no matter what its size, always seeks to create and deliver the best products and services. While this is commendable, in the real world it’s unacceptable not to analyze data on a routine basis. Developing great solutions and focusing just on attracting new clients is not enough.

One has to cast a critical eye in analyzing data and extract as much relevant data as possible to inform your company’s business decisions. Follow along and understand the importance of data analysis to your company!

Client management

Every company wants new clients, doesn’t it? A company grows, is successful, offering significant quality to its new clients, but what about its old clients? Most of the time, it doesn’t!

It’s easier and less costly to maintain good clients than it is to attract new ones. This objective may be achieved through data analysis.

This is why it’s extremely important to take care of your client registration data. The initial registration and the new information that you glean over time from your relationship with your client are essential.

This data should be analyzed as quickly as possible. It needs to be analyzed with the objective of bringing the client closer to your company, because that’s the way to maintain a solid portfolio of clients. Without this information, you’ll begin to lose your good clients.

Strategic Objective

We’ve mentioned casting a critical eye at your client base, but with what objectives? Also, this isn’t the only data that exists in your company. Depending on the company’s size and its market, there may be a good quantity of data available with just a few clicks of a mouse.

That’s why having well-planned objectives is fundamental to good analysis of this information. It’s also important to understand that without data analysis and the creation of well-defined metrics, your objectives may end up being nothing more than a dream. Thus you need first to determine your objectives, and then back them up by creating solid metrics to go about achieving them.

Organizing your data

If data analysis is so important, you should take better care of this information! Who takes care of your company data? Think about this and talk with this person. Or, if it’s an area that handles this, go there and understand how everything works.

Data analysis is possible through good data collection and organization. The more reliable and better organized the data, the more likely you’ll be able to analyze it and produce information that will be helpful to your business.

Keep a close eye on it

Data analysis is not a simple task and shouldn’t be performed only once. It needs to be performed periodically. This data should be followed weekly, monthly or whatever the best frequency is for your type of business. Your objectives should be based on data analysis.

However, these report analyses and the indicators you develop should be routine so that you can follow them regularly. This way you can verify beforehand when there are going to be given situations that will require new plans of action. You’ll only be able to do this, though, if your data is very well collected, organized and analyzed.

Measuring data

Without metrics you can’t manage anything – it’s impossible to manage what you can’t measure. You need to establish the path that your company should follow through goals. Then you need to determine metrics to reach these objectives. This way you can analyze your company’s data and keep a close eye on it regularly.

Through this process you’ll get to understand your company and its behavior better and better. You need to measure everything! Analyzing this data will over time bring more “health” and prosperity to your company’s business.

So has our text helped you understand the importance of analyzing data? Share your opinion by leaving a comment below!