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What is the importance of data analysis for public services?

Present in the most diverse segments of the market, data analysis is a procedure that has revolutionized modern society. In short, it consists of using technology to process large volumes of information in a few seconds and generate relevant insights for strategic decision-making.

As the public sector has also been following the current process of digital transformation, modernizing its channels of communication with the audience, and carrying out operational processes, data analysis cannot be left out of companies linked to government agencies.

Therefore, we’ve prepared this post so that you understand the importance of data analysis for public services. Read the article to learn more about this topic!

What is the importance of data analysis for public services?

If you follow the technological trends for the corporate world, you may have noticed how the integration of company departments – using CRMs and ERPs – has gone from being a mere whim of entrepreneurs with a “modern view” to being a competitive “requirement”.

This is because eliminating communication noise and integrating all information sources in a single digital environment leads to cost reduction and boosted productivity, while also improving the data analysis. And these same principles apply to institutions that provide public services.

Let’s say the Municipal Department of Education wants to organize a cultural tour with public school students. To do so, it must make a formal request to the Municipal Department of Culture and the Municipal Department of Finance.

Without the use of technology capable of integrating communication and data in a single system, this process would be highly bureaucratic, time-consuming, and susceptible to several errors. Now, with innovative technological solutions, both the communication and the data analysis in the public sector are improved.

How can choosing a technological tool help in data analysis in the public sector?

The first step in choosing a public management system is to make sure that the software provider has enough credibility and experience to offer transparent and effective solutions, both for employees working in the sector and for citizens.

It is very important that this system is equipped with resources that allow, for example, the availability of information about expenses, the integration of departments and, of course, data analysis to improve strategic decision-making.

Another point to be considered is the tool’s ability to use data intelligently through Big Data, as this area of knowledge provides a series of benefits, such as:

  • Contributes to the improvement of the provision of services to citizens;
  • Has structured information, which can be used for a more integrated management;
  • Provides information with more transparency and clarity;
  • Provides more conditions for managers to adopt preventive actions.

As you could see, data analysis is already a reality in organizations of different sizes and market segments, which has led utilities to invest in the modernization of processes as well. We also showed you how to choose a technological tool for the public sector.

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